This obsession with skin colour is still so prevalent in a country where our two main gods, Rama and Krishna, are dark-complexioned. Those days a soon to be bride was thoroughly scrubbed with a turmeric paste that gave her more of a jaundiced look. ![]() ![]() In Hindi films, heroin was always fair and the hero was swooning over her with “Gori this and gori that.”įairness cream ads claimed to transform a dusky damsel to a fair maiden in a matter of two weeks, and matrimonial ads always looked for a fair bride. My Grandma was mortified by my candid critique, but my naive brain was filled with this image of beauty where fairness was a key component. When the bride was ceremoniously unveiled, I rudely blurted, “Bride is so dark”(Dulhan to kaali hai). ![]() I was four years old, attending a post-wedding function with my Grandma.
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